• 2025
  • Overhead view showing a user using the resistance bands in conjunction with the vector structure
  • Front and reverse three quarters view of the Freebounder's final design
  • Three quarters front view of a final production version of the Palladium Leg Extension machine
  • Three quarters front view of the InMovement TreadMill Desk
  • Three quarters view of an e-series elliptical with a person using it
  • In context view of the Hancock saddle seat on a Bicep curl machine
  • Front and side views of the guardian wipe dispenser
  • Front three quarters view of the BILT Calf Flex Machine
  • Front three quarters view of the BILT Incline weight bench
  • Front three quarters view of the BILT change of direction machine
  • The back side for the design for the Apollo console
  • Side view of the LX 8000 Elliptical machine
  • Front three quarters view Sproing: Soft-Platform Training Machine
  • Three quarters view of the Kermit series console showing an image on its display screen
  • Three quarters front view of the xR3 elliptical machine
  • Front view of the xR3 mesh seat
  • User view of the Q37 Series console
  • Three quarters front view of Signature Series Back Extension
  • Front three quarters view of the Classic Series Lifecycle Bike
  • 2010
  • Three quarters side view of the production version of the Krankcycle
  • Front three quarters production model view of the Elliptical trainer
  • Side view of the Paramount fitness treadmill
  • Front three quarters view of the X7 Elliptical
  • Rotary shoulder machine
  • Rear three quarters rendering view of the t-series treadmill
  • Three quarters front view of the weight tower shroud
  • Close up of the 95Te treadmill touch screen with the rest of the control panel around it
  • Rear three quarters view of the classic series treadmill
  • Concept rendering showing the TV playing capability of the 95Xe screen
  • Front view of the Classic Series Elliptical
  • Overhead view of the 95Ce screen demonstrating he TV watching feature
  • Side overhead view of the production version of the Comfort curve seat
  • Three quarters front view of the entire 95Si machine
  • 2000
  • Overall three quarters view of the 9000 Series Treadmill
  • Side view of the C846 in its recumbent cycle configuration
  • Three quarters rear view of the total body cross-trainer
  • Side view of the production model of the 9500HR
  • Side view of the final production version of the lifestep stairclimber
  • 1990
  • Three quarters rear view of the entire Lifecylce bike assembly
  • Three quarters rear view of the recumbent lifecycle bike
  • Three quarters rear view of the life fitness treadmill
  • Side view of the final production version of the lifestep stairclimber
  • Side view of the final production version of the Lifestride treadmill
  • Three quarters rear view of the life circuit system
  • Three quarters rear view of the upright lifecycle bike
  • 1980
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GRAA Innovations

BILT Strength Machines

Front three quarters view of the BILT Quad Machine Front three quarters view of the BILT Power Stride Machine Front three quarters view of the BILT Low Back Machine Front three quarters view of the BILT ISO Curl Machine Front three quarters view of the BILT Triceps Press Machine Front three quarters view of the BILT Calf Flex Machine
  • Front three quarters view of the BILT Quad Machine
  • Front three quarters view of the BILT Power Stride Machine
  • Front three quarters view of the BILT Low Back Machine
  • Front three quarters view of the BILT ISO Curl Machine
  • Front three quarters view of the BILT Triceps Press Machine
  • Front three quarters view of the BILT Calf Flex Machine
  • Front three quarters view of the BILT Quad Machine
  • Front three quarters view of the BILT Power Stride Machine
  • Front three quarters view of the BILT Low Back Machine
  • Front three quarters view of the BILT ISO Curl Machine
  • Front three quarters view of the BILT Triceps Press Machine
  • Front three quarters view of the BILT Calf Flex Machine
Project Description: Fitness & Recreation

Design Team: Andre Agassi, Gil Reyes, Cesaroni Design & Lenz Engineering

BILT co-founders, Andre Agassi and Gil Reyes approached Cesaroni Design to help design and develop the brand language for their line of strength machines. Rugged, durable frame design was an essential element of the brand development to elevate the visual brand language. Weight resistance is enhanced through the patented Intellilift, which allows the user to quickly and easily increase or decrease the weight resistance for a particular machine and exercise by simple pin placement. The result is a "feel" that is intense and unique.

GRAA Innovations

BILT Strength Machines

Project Description: Fitness & Recreation

Design Team: Andre Agassi, Gil Reyes, Cesaroni Design & Lenz Engineering

BILT co-founders, Andre Agassi and Gil Reyes approached Cesaroni Design to help design and develop the brand language for their line of strength machines. Rugged, durable frame design was an essential element of the brand development to elevate the visual brand language. Weight resistance is enhanced through the patented Intellilift, which allows the user to quickly and easily increase or decrease the weight resistance for a particular machine and exercise by simple pin placement. The result is a "feel" that is intense and unique.