Cesaroni Design's industrial designers assisted in the development of the first gourmet coffee bean roaster marketed to the consumer. Introducing this new small appliance to the housewares industry demanded sensitive and thoughtful industrial design.

The design team needed to develop a small appliance that is compact to conserve valuable countertop space, while creating a look that consumers would set out on a kitchen counter. The project began with color renderings that were generated in PhotoShop. Prototype detail drawings were then provided to the client in AutoCAD.

The minimal footprint allows the user to store the small appliance on countertops underneath cabinets or inside standard cabinets. The overall form is clean and crisp. Vertical lines give a quality look and feel to the new small appliance. Radial venting on the top of the product is playful. Alternating smooth and textured finishes create an artful composition.