Paramount Fitness teamed with Cesaroni Design to develop a new commercial fitness line. We worked concurrently with the Paramount Fitness development team to create a new design language and to help product branding.

The treadmill product design was the first fitness machine to be developed for the new line. Our new fitness product design and development process began with initial concept sketches and ended with prototype development.

The design team paid close attention to detail throughout the process. The overall form gives this new commercial fitness product a dynamic visual brand identity. Uniquely integrated design components combine a solid fitness product with a less intimidating look and feel.

The Elliptical Trainer was the second fitness machine to be developed for the new line.