Cesaroni Design and Bladez developed this recreational product for the teenage demographic. Speed to market was of the utmost importance in our new product design strategy.

The Cesaroni Design new consumer product design firm considered aesthetics, ergonomics, user interface and materials in our new consumer product design and development process.

Bright red and silver metallic colors were selected by the client for the new recreational product to indicate speed and fun to consumers. Enough of the steel frame is exposed to reflect durability.

Cesaroni Design's project team fine-tuned the size of the deck, handlebar height, grip width, folding mechanism and spring tension to accommodate different sized consumers.

Our industrial design firm increased battery life and travel distance by developing a lightweight product with a push start feature. This feature increases battery life by using human power, instead of battery power, to start the electric motor. The product designers developed a single-piece injection molded riding deck to function as the service door to recharge the battery or access the motor.

The product is manufactured with high-volume production methods and a minimal number of parts. Materials include a powder coated tubular steel frame with laser cut steel upright struts, and injection molded polypropylene deck, under carriage and end caps. The decals are rear-printed polycarbonate.

The entire process, from research through first production parts, took 6 months, which helped our client launch the product as scheduled.

This recreational product design is an Excellence in Design winner.