AC Delco's product development team collaborated with Cesaroni Design to create this new consumer product. Aesthetics and user interface were driving thoughts while developing the look and feel of this device.

The ideation process began with competitive product research. Based on the research results, our goal was to minimize the irregularity found in competing units. Our product design firm developed a design approach that differentiates this device from competitive products and establishes visual recognition.

Cesaroni Design's product design team created an elliptical shape that integrates all design components into a cohesive form. Our industrial design firm was influenced by automotive styling for the silver color and blue accents that draw attention to user interface elements.

We located the handle at the center of gravity to balance the device when it is moved. The product designers implemented a textured rubber handle to prevent hands from slipping while interacting with the product.

The project team developed a unique two-stage pump mechanism. This mechanism reduces the pumping effort by 80% compared to conventional trolley jacks. The mechanism minimizes the work performed by the user with an automatic preset adjustment that changes from fast action pumping to normal lifting.

This new consumer product has received a phenomenal response since its introduction into the market. The product has been featured in Popular Mechanics and Hot Rod magazines. The innovative product design was recognized as an IDEA winner and received a Good Design award.