IDEA Silver , 2005
Signature Series Strength Machines
In response to health clubs investing heavily in the visual and emotional impact of their facilities, Life Fitness wanted to develop a new brand identity for their new commercial strength machine product line. The client's objective was to create an approachable machine with improved user interface.
Visual brand recognition is established through a balance of scale, proportion and form that creates approachable strength machine products. The overall silver and chrome color selection lightens the form to reduce the level of intimidation.
Soft shapes and tube locations open the user area making it less confining. The pulley used to guide the lifting cable and pivot points are covered with plastic. These plastic covers make the machine more inviting with a clean integration of functional elements.
Instructional plaques designed for each machine illustrate how to use the product and the muscle groups being worked. User interface design components like the handle, lever and knob share common aesthetic details, color breakups and materials. This design strategy is implemented into over 15 different product iterations. As a result, the learning curve is shortened when moving from one machine to another.
This new strength machine product line received an IDEA award.
IDEA Silver, 2002
Rapid Car Jack
AC Delco's product development team collaborated with Cesaroni Design to create this new consumer product. Aesthetics and user interface were driving thoughts while developing the look and feel of this device.
The ideation process began with competitive product research. Based on the research results, our goal was to minimize the irregularity found in competing units. Our product design firm developed a design approach that differentiates this device from competitive products and establishes visual recognition.
Cesaroni Design's product design team created an elliptical shape that integrates all design components into a cohesive form. Our industrial design firm was influenced by automotive styling for the silver color and blue accents that draw attention to user interface elements.
We located the handle at the center of gravity to balance the device when it is moved. The product designers implemented a textured rubber handle to prevent hands from slipping while interacting with the product.
The project team developed a unique two-stage pump mechanism. This mechanism reduces the pumping effort by 80% compared to conventional trolley jacks. The mechanism minimizes the work performed by the user with an automatic preset adjustment that changes from fast action pumping to normal lifting.
This new consumer product has received a phenomenal response since its introduction into the market. The product has been featured in Popular Mechanics and Hot Rod magazines. The innovative product design was recognized as an IDEA winner and received a Good Design award.
IDEA Silver, 1999
Cesaroni Design joined the new product development team at Shure Incorporated to create a microphone for professional studio recordings and live productions.
Our new product design and development process began with competitive research to identify trends in electronic applications. We started experimenting with 3D computer modeling early on in the development process due to the sculptural nature of the form. Our product designers generated multiple concepts and received feedback from Shure's management team. In response to our client's feedback, we refined the selected concept as necessary for the final design.
The product designers implemented a new aesthetic approach compared to the chronically perpendicular lines and oversized look of competing products. Dramatic contours feature smooth sweeps along the stem.
The design team achieved this aesthetic design through the minimization of fasteners and integration of the stabilizing band into the overall structure. Recessed threads into the underside create visual smoothness. Dual logos are applied to both sides of the microphone for brand recognition in multiple orientations.
This product is designed for quality manufacturing and durability. The amount of damage during drop tests was minimized by casting, machining and polishing the enclosure, and riveting the stabilizing band.