Cesaroni Design joined the Life Fitness development team to create a new consumer cardio product. The project goal was to develop the look and feel of the new product focusing on user activity.

The project team interviewed and observed users of consumer cardio treadmills to arrive at the right product design specification for the new machine. Based on research results, the design team developed a two part console. Full scale styling models were developed to aid the design team in the new console development. Model testing evaluated ergonomic and user interface applications.

This design approach to user activity is the first of its kind in the fitness industry. The upper console focuses on the touch and light elements of the user interface, and the lower console places the most used keys closer to the user. This lower console features oversized buttons that are shaped, lit and programmed for intuitive use.

This new consumer cardio product design earned numerous awards including an EID award, Good Design award and Premium Selection from Consumers Digest Magazine.