Close collaboration between Cesaroni Design and Life Fitness helped develop a family look for the new commercial fitness product lines. The visual branding of the commercial strength product line is integrated into the development of this new cardio product.

The design team selected colors to visually lighten the machine and unify the new commercial fitness product lines. The overall size and visual mass of this new cardio product is reduced to create an approachable and inviting machine.

The project team also reduced the height of the console so that users can see over the top. This made the machine feel less confining. The console features large contrasting buttons and readouts for improved user interfaces.

The side handles are a steel structure covered with a soft grip material to give the user a more comfortable feel. Custom molded grip pads are designed for the deck side rails. These pads give users a safe foot grip when moving on and off the machine.

This new treadmill product design was recognized by Health Magazine as Best of Fitness and received an EID award.