GOOD DESIGN , 2001
AC Delco
Rapid Car Jack
AC Delco's product development team collaborated with Cesaroni Design to create this new consumer product. Aesthetics and user interface were driving thoughts while developing the look and feel of this device.
The ideation process began with competitive product research. Based on the research results, our goal was to minimize the irregularity found in competing units. Our product design firm developed a design approach that differentiates this device from competitive products and establishes visual recognition.
Cesaroni Design's product design team created an elliptical shape that integrates all design components into a cohesive form. Our industrial design firm was influenced by automotive styling for the silver color and blue accents that draw attention to user interface elements.
We located the handle at the center of gravity to balance the device when it is moved. The product designers implemented a textured rubber handle to prevent hands from slipping while interacting with the product.
The project team developed a unique two-stage pump mechanism. This mechanism reduces the pumping effort by 80% compared to conventional trolley jacks. The mechanism minimizes the work performed by the user with an automatic preset adjustment that changes from fast action pumping to normal lifting.
This new consumer product has received a phenomenal response since its introduction into the market. The product has been featured in Popular Mechanics and Hot Rod magazines. The innovative product design was recognized as an IDEA winner and received a Good Design award.
GOOD DESIGN , 2001
Life Fitness
Total Body Cross-Trainer
Cesaroni Design and Life Fitness received recognition and earned numerous design awards for this cardio fitness machine, including a Good Design award, Design Innovation for Best Consumer Product from Health and Fitness Business Magazine, Platinum from Consumers Digest Magazine, and Best Elliptical on the Market from Smart Money Magazine.
The design language exposes the motion of this cardio machine. This revealed welded steel frame gives the user more freedom of movement. The bared moving joints of the machine express simplicity and durability.
The product is sized to fit the highest and lowest percentage of the population. The arms are redesigned and adjusted to a wider angle. A bullhorn handlebar also adds stabilization during mounting and dismounting. All grip areas are over-molded rubber surfaces to ensure comfort during workouts.
Close attention was paid to the over-size foot pedals. Research concluded that the closer the pedals are to one another, the more natural the movement. This reduces stress and injury that typically occurs to the hips and lower back.
The frame is pared down to reduce disassemble time in the event of repair or maintenance. Smaller and lighter weight shrouds also make for ease of serviceability.
Platinum, Home Fitness , 2001
Life Fitness
Total Body Cross-Trainer
Cesaroni Design and Life Fitness received recognition and earned numerous design awards for this cardio fitness machine, including a Good Design award, Design Innovation for Best Consumer Product from Health and Fitness Business Magazine, Platinum from Consumers Digest Magazine, and Best Elliptical on the Market from Smart Money Magazine.
The design language exposes the motion of this cardio machine. This revealed welded steel frame gives the user more freedom of movement. The bared moving joints of the machine express simplicity and durability.
The product is sized to fit the highest and lowest percentage of the population. The arms are redesigned and adjusted to a wider angle. A bullhorn handlebar also adds stabilization during mounting and dismounting. All grip areas are over-molded rubber surfaces to ensure comfort during workouts.
Close attention was paid to the over-size foot pedals. Research concluded that the closer the pedals are to one another, the more natural the movement. This reduces stress and injury that typically occurs to the hips and lower back.
The frame is pared down to reduce disassemble time in the event of repair or maintenance. Smaller and lighter weight shrouds also make for ease of serviceability.
Design Innovation Award, 2001
Life Fitness
Total Body Cross-Trainer
Cesaroni Design and Life Fitness received recognition and earned numerous design awards for this cardio fitness machine, including a Good Design award, Design Innovation for Best Consumer Product from Health and Fitness Business Magazine, Platinum from Consumers Digest Magazine, and Best Elliptical on the Market from Smart Money Magazine.
The design language exposes the motion of this cardio machine. This revealed welded steel frame gives the user more freedom of movement. The bared moving joints of the machine express simplicity and durability.
The product is sized to fit the highest and lowest percentage of the population. The arms are redesigned and adjusted to a wider angle. A bullhorn handlebar also adds stabilization during mounting and dismounting. All grip areas are over-molded rubber surfaces to ensure comfort during workouts.
Close attention was paid to the over-size foot pedals. Research concluded that the closer the pedals are to one another, the more natural the movement. This reduces stress and injury that typically occurs to the hips and lower back.
The frame is pared down to reduce disassemble time in the event of repair or maintenance. Smaller and lighter weight shrouds also make for ease of serviceability.