IDEA Silver, 2002
Rapid Car Jack
AC Delco's product development team collaborated with Cesaroni Design to create this new consumer product. Aesthetics and user interface were driving thoughts while developing the look and feel of this device.
The ideation process began with competitive product research. Based on the research results, our goal was to minimize the irregularity found in competing units. Our product design firm developed a design approach that differentiates this device from competitive products and establishes visual recognition.
Cesaroni Design's product design team created an elliptical shape that integrates all design components into a cohesive form. Our industrial design firm was influenced by automotive styling for the silver color and blue accents that draw attention to user interface elements.
We located the handle at the center of gravity to balance the device when it is moved. The product designers implemented a textured rubber handle to prevent hands from slipping while interacting with the product.
The project team developed a unique two-stage pump mechanism. This mechanism reduces the pumping effort by 80% compared to conventional trolley jacks. The mechanism minimizes the work performed by the user with an automatic preset adjustment that changes from fast action pumping to normal lifting.
This new consumer product has received a phenomenal response since its introduction into the market. The product has been featured in Popular Mechanics and Hot Rod magazines. The innovative product design was recognized as an IDEA winner and received a Good Design award.
Best Pressure Formed Part , 2002
C846 Upright and Stationary Recumbent Cycle
This is an award winning, recumbent, stationary exercise bike design for the commercial fitness industry. The client's objective was to reduce tooling costs for the new fitness product.
The development team incorporated identical main covers on this new recumbent cycle product design from the client's existing upright bike in order to reduce tooling costs. This design strategy leveraged 90% of the total tooling costs, and established a family look for the client's current fitness line.
We were careful to balance the aesthetics between the two products. The strong diagonal line created by the unique cantilevered seat rail and sculpted side panels semantically represents forward motion, much like a motorcycle shroud. The bold intersection of the front support tube and main body gives the new fitness product a solid look and feel.
Comfort is improved through the ergonomic development of the seat pads that incorporate soft recesses to relieve pressure on the spine and pelvic bone.
This recumbent cycle product design is made for ease of assembly. Design components can be removed through a system of socket head cap screws. Removing only one of the side covers exposes all of the internal mechanisms for service.
This fitness product design received an EID award and was honored at the SPE Thermoforming Conference with Best Pressure Formed Part for the recumbent cycle shroud design.